Trutek Corp., the exclusive marketer, distributor and licensor for NasalGuard® and its patented technology, has selected R&J Public Relations, LLC of Bridgewater, N.J. and the Reitman Group of Somerville, N.J., in joint venture as their public relations agency of record.
Bridgewater, NJ, USA, February 2, 2010 (PRESSbooth.ORG) -- The R&J/Reitman joint venture has been tasked with developing and executing a comprehensive national public relations campaign in support of Trutek’s vast array of drug-free, topical products that are becoming internationally known in the critical area of preventative healthcare and wellness.
Trutek’s president, Ashok Wahi, is the company’s chief inventor and licensed engineer. Wahi is undeniably a man of many talents, experiences and innovative ideas, and is the author of several books. Wahi’s patented invention of NasalGuard, a drug-free product that traps allergens before they can enter into the nose and cause allergy symptoms, illustrates the commercial applicability of his inventions. In 1995, Wahi founded Trutek Corp., and licensed NasalGuard to be marketed as an extension of the well known Chloraseptic® brand under the brand name AllergenBlock® in the U.S. and Canada. Subsequently, Trutek successfully licensed the NasalGuard technology in Japan and Europe, where it is marketed under various brand names.
Trutek has an extensive pipeline of additional technologies and products, and is currently in the process of seeking qualified licensees and joint venture partners.
“We are very excited to be working with Trutek and specifically with someone as visionary as Ashok Wahi,” said John Lonsdorf, President of R&J Public Relations. “With so many ideas, and so many potential revenue streams, Ashok is a brand in and of himself. We will look to advantageously position his ‘brand’ and create media opportunities which allow Ashok to communicate his visions to a variety of audiences.”
Wahi is an alumnus of NYU Poly, The Polytechnic Institute of New York University, where he acquired the skills that have allowed him to act upon his drive to improve the quality of life for people every day. He continues to be a strong adherent and supporter of i2e – the invention, innovation and entrepreneurship program at NYU Poly.
R&J Public Relations and the Reitman Group will develop and execute an outward-facing media effort that promotes licensing opportunities for Trutek, and positions Wahi as a leading inventor and entrepreneur. While media will be the primary communications vehicle, the ultimate goal of the program is to have personal care and engineering companies contract with Trutek for strategic and joint venture opportunities, technology licensing, consulting services and product development and marketing/distribution agreements.
About Trutek Corp.:
Trutek Corp., based in Somerville, NJ, was founded in 1995 and is dedicated to providing solutions to problems common to everyday life. Trutek is the owner of the technology and intellectual property for the NasalGuard® product line. Trutek currently has an extensive pipeline of additional technologies and products, and is seeking qualified licensees and joint venture partners. For more information, contact dporter @ nasalguard.com
About R&J Public Relations:
R&J Public Relations, LLC is a leading brand-building public relations firm specializing in assisting companies that are driven to become market leaders, or who are passionate about defending their market leadership position. Based in Bridgewater, N.J., the firm has a highly successful track record in the development and implementation of communications and promotional programs for companies ranging from divisions of large, multi-national conglomerates to regional market leaders. Visit www.randjpr.com for more information.
About the Reitman Group:
Since 1976, The Reitman Group has developed and implemented public communication programs for businesses, non-profits, and governments. Over that time, The Reitman Group has established a reputation for providing quality creative services in the disciplines of public relations, marketing, and advertising. Applying proven public relations, branding, and marketing methods and principles, The Reitman Group’s advantage is the diversity of our experience...over three decades of becoming familiar with multiple markets and numerous industries.
NasalGuard® is a registered trademark of Trutek Corp. All rights reserved.
Chloraseptic® and AllergenBlock® are registered trademarks of Prestige Brands.
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