The release of Avatar brings about a hot sale for blu-ray products.It is really a wonderful experience to enjoy Blu-ray Avatar!
April 29, 2010 (PRESSbooth.ORG) -- Have you ever watched the blu-ray format of the film Avatar which is the highest-grossing movie ever and took ￡86 million at the UK box office alone? It is said the release of the film is expected to boost the sales of high-definition format.
A Supermarket giant opens 180 of its stores at midnight to meet the huge demand for blu-ray disk and said it expects to sell 20,000 copies on Blu-ray - making it the fastest-ever selling film in the new format.
However, the current situation for Blu-ray discs is : they are still being outsold massively by DVD with 200,000 DVD copies expected to be sold.It is mostly because, Blu-ray is still new to most people, they don't know what blu-ray is, and what are the differences between a blu-ray disc and the normal HD disc. But Avatar will change the status by its heavy power of influence.
It is said that The release of Avatar is taken to be a historic moment in the development of the Blu-ray format by the industry- potentially the tipping point that many people have waited for to get their first Blu-ray player.
We have reasons to believe that it could replicate what happened when The Matrix was released on DVD in 1999 which was the point when many people bought their first DVD players
Avatar is set on the Moon of Pandora, an alien planet which mankind is pillaging for natural resources.
The HMV flagship store in London's Oxford Street will be transformed into Pandora to host the official launch of the film.
Asda is also transforming some of its stores and staff at its store in Pudsey, West Yorkshire, have even been taught phrases in Na'vi - the language used by the film's blue-skinned heroes - to greet customers.
Mike Logue, from Asda, said: "We expect customers will be literally turning blue to get their hands on a copy, so it's only right that we give our shoppers an Avatar adventure as they pick up their milk and bread too."
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