Strategic new partnership will bolster sales across twelve European countries.
Paris, France, May 24, 2010 (PRESSbooth.ORG) -- TradeDoubler, the number one pan-European digital marketing company, today announced that it has been appointed by Yves Rocher, a leading worldwide cosmetics and beauty brand and the Creator of Botanical Beauty, to run an exclusive Pan-European affiliate marketing programme across twelve countries including France, Germany, Spain, Norway and The Netherlands. As a leading house-hold beauty brand, Yves Rocher’s aim is to capitalise on its brand reputation for quality to bolster its Internet presence and further increase sales through TradeDoubler's comprehensive affiliate network.
With a presence in 88 countries on five continents with 13,500 personnel, excluding more than 215,000 through additional indirect jobs, Yves Rocher is a worldwide leader in quality cosmetics and beauty, with a heritage spanning of 50 years.
Through the strategic partnership with TradeDoubler, Yves Rocher has developed a comprehensive and refined online strategy to target consumers and maintain brand awareness in a more cost-effective manner, delivering increased results and ROI.
Sylvain, Dias, Internet Innovation Manager, Yves Rocher, commented, “We have seen a great return from the affiliate marketing programme, so much so that in addition to the initial 10 European countries already running, we have now added Norway and Denmark to increase our awareness and sales opportunities. TradeDoubler ensures that we reach the right advertisers to hit our target audience and once in place, the programme runs smoothly.”
Dominic Trigg, VP International Sales and Marketing at TradeDoubler, says, “Yves Rocher is a well known and revered beauty brand and we feel privileged to be working with them across Europe. They have received great results and feedback and we look forward to helping them increase their reach and deliver their message to the company’s growing market.”
TradeDoubler Affiliate marketing creates long-term advertiser/publisher partnerships across Europe's most extensive affiliate network, through programmes designed to drive long-term regular results. With its extensive reach in 18 countries across Europe, TradeDoubler delivers 32 billion impressions per month, reaching 154 million unique users and generating 10 million leads every month. The Group offers unrivalled access to more than 76% of the European online audience through its publisher networks, which comprise more than 128,000 active website publishers and in excess of 1,800 advertisers.
About Yves Rocher:
For more than fifty years, Yves Rocher has built its global business on affordable personal care and beauty products derived from plants for every women. The company distributes its products through retail channels, including direct sales, mail order, and Yves Rocher beauty centres, as well as on-line sales. Yves Rocher was founded in 1959 and is based in La Gacilly, France. The company is present in 88 countries on five continents and employs 13,500 personnel, excluding more than 215,000 through additional indirect jobs. Please visit http://www.yves-rocher.com/ for further information.
About TradeDoubler:
TradeDoubler is an international digital marketing company offering a range of performance-based marketing solutions. TradeDoubler's products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales, leads or traffic or drive brand awareness. Headquartered in Stockholm, Sweden, the company boasts a unique global reach spanning 18 countries in Europe. With a breadth of expertise across multiple industry sectors and a network of more than 128,000 website publishers, TradeDoubler helps deliver results for over 1,800 advertisers including a mix of local and international companies such as Apple Store, Dell, TeliaSonera and Kelkoo. TradeDoubler is listed on Nasdaq OMX Stockholm Exchange.
Please visit www.tradedoubler.com for further information.
Contact:
Kim Lynch
kim[at]devonshiremarketing[dot]com
Devonshire Marketing
Tel:0870 7000 166
Nicky Denovan
Tel: +44 7747 017654
nicky[at]neondrum[dot]com
Distributed on behalf of Devonshire Marketing by NeonDrum
http://www.neondrum.com
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