tbd, a full-service branding agency, today announced that it has been selected as the agency of record for Decipher, Inc., a market research services provider based in Portland, Oregon and Fresno, California.
Bend, OR, USA, July 8, 2010 (PRESSbooth.ORG) -- tbd will conduct a full brand review for Decipher to identify a strategic positioning in the market research services provider category. After the strategic positioning is developed, tbd will leverage the findings with a creative campaign set to launch this summer. tbd will also work collaboratively with Decipher on a new product launch that will enhance the market research firm’s position in the online category of market research services.
“Our industry is constantly changing, and it’s imperative for us to continue to evolve not only our innovative online solutions, but also the thinking behind how we position our own business as thought leaders within the sea of market research providers out there,” said Kristin Luck, president of Decipher. “Decipher is thrilled to have tbd on board and is more than confident in its abilities to help us do just that.”
About Decipher:
Founded in 2000, Decipher is a market research services provider specializing in online survey programming, data collection, data processing/reporting, and custom technology development. Utilizing Web-based applications, Decipher integrates state of the art technology with traditional research techniques. In an industry that’s $8.2 billion and growing, Decipher’s online survey tools and data reporting suite provide users with the unique ability to automate post field production, and significantly increasing the accuracy and quality of research reporting for their businesses. Visit Decipher on the web at: www.decipherinc.com.
About tbd:
Advertising agency tbd doesn’t place much stock in preconceived notions. In this firm, to be determined means just that they constantly question the status quo and provide a passionate, unbounded approach to each project. tbd’s advertising campaigns address issues with a twist that captures the essence of their clients messages while providing measurable results.
The firms thought-provoking advertising and marketing pieces have won numerous national and international awards, including recognition in Communication Arts Design Annual, HOW International Design Competition, Graphis publications and the Cannes Film Festival. For more information please call 541-388-7558 or visit www.tbdagency.com.
Contact:
Charlotte Gilbride
tbd
Bend, Oregon
541-388-7558
charlotte @ tbdagency.com
http://www.tbdagency.com
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