Enterprise agility software products Company Intense Technologies, announced that ICICI Prudential Life Insurance, one of India's foremost private Life Insurance companies, has implemented Intense's intelligent Enterprise Customer Communication Management (iECCM) Suite for cost effective, multi-modal delivery of branded customer documents.

Mumbai, Maharashtra & Hyderabad, Andhra Pradesh, India, June 12, 2008 (PRESSbooth.ORG) -- Making the announcement, Raghav Sahgal, CEO of Intense Technologies said, "ICICI Prudential Life Insurance's endorsement of our solution illustrates the substantial value proposition of the iECCM Suite for the Insurance vertical. We are confident that the iECCM Suite's proven Relationship-Based Communications capabilities will help ICICI Prudential Life Insurance benefit from across-the-board information and knowledge agility."

In his statement, Sumit Puri, Senior Vice President-IT, ICICI Prudential Life Insurance said, "Intense's solution scope was compelling, specifically when it came to addressing our need for agile, cost-effective, multi-modal delivery of branded customer documents like Welcome Kits, first premium notice, policy statements, etc. The iECCM Suite is a flexible solution that perfectly dovetails with our core insurance solution and doesn't require any additional software or hardware investments."

With the iECCM Suite, enterprises can provide customers with a higher degree of empowerment and a qualitatively superior service experience while crafting the customer intimacy that helps in customer retention. Clients also benefit from a dramatic reduction in costs, enhanced productivity and accelerated time to market.

Intense's iECCM Suite has been implemented across more than 75% of the Indian Telecom space and also been chosen by global majors across the Banking, Telecom and Manufacturing vertical. ICICI Prudential Life Insurance is one of Intense's three major insurance clients, the others being Bajaj Allianz and Bharti AXA.

Intense's flagship enterprise agility solution, the iECCM Suite is a Service Oriented Architecture driven, highly scalable Relationship-Based Communications solution for enterprises across the Telecom, Banking and Financial Services verticals. An established market leader across the Indian Telecom space with a growing global footprint, the iECCM Suite has a compelling value proposition and can (while significantly reducing costs) enhance customer service levels and speeds, compress time to market and transform enterprise customer communications into a strategic brand building competitive advantage.

About Intense Technologies Ltd: (BSE: INTENSETECH)
A publicly owned enterprise agility software products company headquartered in Hyderabad (India), Intense Technologies Limited is a market leader in the Relationship-Based Communications space in India. Relationship-Based Communications can empower enterprises to craft and leverage customer intimacy, create and disseminate communications with customer-specific messaging and pool information from disparate data silos to generate richer enterprise-wide reports faster, while substantially reducing costs.

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