First Reliance Home Kitchens store launched in Bangalore, India.

Bangalore, Karnataka, India, September 19 , 2008 (PRESSbooth.ORG) -- Reliance Retail’s subsidiary Reliance Home Store Limited, launched its new specialty format under the brand name of ‘Reliance Home Kitchens’ today after the successful launch of ‘Reliance Living Homeware’, the household utility specialty format recently.

Reliance Home Kitchens’ first store at 100 feet road, Indira Nagar is spread across 3700 sq. ft. and offers a wide range of kitchen solutions and showcases eight various kitchen designs. Coordinated fittings such as faucets and sinks as well as other accessories like high quality hobs and chimneys form a part of the offerings at Reliance Home Kitchens to complete the kitchen of a modern Indian family. Apart from dedicated designers who would offer free designs to customers, the store offers services such as easy finance options with competitive monthly installments, free maintenance for 1 year, membership and loyalty program ‘RelianceOne’ and a toll free dedicated customer service help line.

Offering its own brand products under the “Elegant Kitchens” brand name, Reliance Home Kitchens has tied up with leading international manufacturers to offer high quality kitchen solutions at affordable prices. The customers would have a wide choice of materials to choose from such as Marine Ply, MDF or solid wood or shutters made from scratch proof Thermofoils and high gloss Polyurethanes, available in a vast range of colors and kitchen designs with a starting price of Rs. 39,999/-. Another USP is where ‘Reliance Home Kitchens’ has introduced an innovative kitchen product solution by using Plexiglass shutters. Apart from giving a sleek, modernistic look & feel, these Plexglass shutters are very durable and long lasting.

Commenting on the launch, Mr. Raghu Pillai, President and CEO, Operations and Strategy, Reliance Retail said, “Growing urban prosperity and double income households are making the functionality and aesthetics of the kitchen far more important to Indian families. The kitchen is no longer out of sight and it needs to be as modern as our customer's lifestyle. Hence, keeping in line with the Reliance philosophy of bringing a better lifestyle to the Indian customer at affordable pricing, ‘Reliance Home Kitchens’ has introduced ‘Elegant Kitchens’, its own brand of high quality kitchens at a starting price point of Rs. 39,999.”

About Reliance Home Store Limited:
Reliance Home Store Limited is a subsidiary of Reliance Retail Limited comprising of a chain of home specialty formats catering to fine living products of homeware, kitchen, furniture, furnishing and decor.

It will be a national chain with a wide range of merchandise and large portfolio of specialty formats catering to the needs of all customer groups in a friendly and assisted shopping environment.

Under this banner Reliance Home Store Limited launched ‘Reliance Living Homeware’, the household utilities specialty concept store in Aurangabad on September 5, 2008. About Reliance Retail Limited Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited opened its first retail store in November 2006 and today operates over 600 stores in over 57 cities, spanning 13 states with over 3.5 million Sq ft. RRL is a multi-format retailer that operates Reliance Fresh – a neighborhood store concept, Reliance Digital – a consumer durables and information technology concept, Reliance Mart - a hyper market concept, Reliance Trends - an apparel specialty concept, Reliance Wellness – a health, wellness & beauty concept , Reliance iStore- an Apple specialty store concept, Reliance Footprint -a footwear concept, Reliance Jewels – a jewellery concept, Reliance Time-Out- a books, music & entertainment concept, Reliance Super- a Minimart concept, Reliance Living Homeware – a household utilities specialty store concept and Reliance AutoZone – an automotive specialty concept.

About Reliance Industries Limited:
Reliance Industries Limited (RIL) is India’s largest private sector company on all major financial parameters with a turnover of Rs. 1,39,269 crore (US$ 34.7 billion), cash profit of Rs. 25,205 crore (US$ 6.3 billion), net profit (excluding exceptional income) of Rs. 15,261 crore (US$ 3.8 billion) and net worth of Rs. 81,449 crore (US$ 20.3 billion) as of March 31, 2008.

RIL is the first private sector company from India to feature in the Fortune Global 500 list of ‘World’s Largest Corporations’ and ranks 103rd amongst the world’s Top 200 companies in terms of profits. RIL is amongst the 30 fastest climbers ranked by Fortune. RIL features in the Forbes Global list of the world’s 400 best big companies and in the FT Global 500 list of the world’s largest companies. RIL ranks amongst the ‘Worlds 25 Most Innovative Companies’ as per a list compiled by the US financial publication-Business Week in collaboration with the Boston Consulting Group.

Contact:
Ms. Sharmili Vashani/Ms. Sumi Gupta
022- 22785550 022 – 2278 5000
+91 9987511205 +91 98676 11858
sharmili.vashani @ ril.com sumi.gupta @ ril.com