Varun Industries Limited, India's largest exporter of stainless steel cookware, kitchenware, houseware and other utility items announces the launch of its retail venture under the brand name - " Varun Premium Kitchenware and More. "
Chennai, Tamil Nadu, India, June 23, 2008 (PRESSbooth.ORG) -- Varun is a global brand and has for the last two decades won accolades for setting new benchmarks in quality and service. It has for a couple of years been keen to enter the domestic market and its recent IPO was primarily meant to fund this venture. With the opening of its first store, Varun will be honouring the commitment made at the time of the IPO .
Varun's first store is located in Chennai's prominent market area Pondy Bazar at T. Nagar. The showroom is located on the ground floor and the top floor will house Varun's office and other facilities. Varun anticipates a major increase in its activities in the South and hence the need for a large South India branch.
Varun's Chennai showroom has a display area of over 2000 square feet and offers a very comprehensive range of 200 + premium items that include high quality nonstick cookware. This store will cater to different budgets and lifestyles and is the largest in the chain of stores planned to be a launched across the country within the next couple of months.
In its smaller stores to be opened in other states, Varun plans to offer a limited collection of exquisitely crafted pieces catering to the tastes of a very discerning audience . The range in these stores will be a blend of aesthetics and functionalism aiming to take stainless steel usage beyond the kitchen, to a totally new level synonymous with style and status.
Varun's core competence is stainless steel . It has a sophisticated manufacturing unit in Vasai, Maharashtra and a steel re-rolling plant in Jodhpur, Rajasthan. The Company has diversified into high growth areas like oil and natural gas, wind energy , mining etc. These initiatives though recent, have the potential to be converted to a sustainable business model for high growth.
Contact:
Mrs. Lygia Dsouza
DGM Corporate & PR
Varun Industries Limited
13, Shankeshwar Darshan
AG Pawar Cross Lane
Byculla East
Mumbai 400 027
Phone:022 -23727400
Mobile:098199 80666
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