Ludhiana, Punjab, India, July 17, 2008 (PRESSbooth.ORG) -- The new "iStore" at Ludhiana spread over 1363 sq.ft., will offer shoppers in Ludhiana, the opportunity to learn and experience Apple's innovative products and solutions in a modern and welcoming environment. "iStore" houses the entire range of Apple products for the professional and consumer segments such as iMac consumer desktop computers, MacBook consumer notebooks, Mac Pro and MacBook Pro, iPods and the entire suite of Mac software along with over 500 accessories and peripherals complementing Apple products.

"We at Reliance Digital are delighted to bring Apple products to Ludhiana through "iStore". Customers in Ludhiana shall now have access to the latest, iconic products from Apple in a world-class ambience with excellent end-to-end customer support." said Ajay Baijal, CEO Reliance Digital.

A visitor to "iStore", has trained knowledgeable experts to help them test drive Apple's entire product line right from MacBook Air, the world's thinnest notebook computer, to iPod shuffle, the most wearable music player. "iStore" will also offer specific training modules for different Mac applications like iPhoto®, iMovie®, Mac OS® X Leopard etc. through regular training modules. Customers also have access to dedicated after sales service and troubleshooting through an in-house service arm called ResQ.

Reliance Digital plans to open iStores across all major cities of India. As an Apple Premium Reseller store, "iStore" in Ludhiana, will be among the first to display any newly launched Apple products in India. Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited opened its first retail store in November 2006 and today operates over 600 stores in over 57 cities, spanning 13 states with over 3.5 million Sq ft. RRL is a multi-format retailer that operates Reliance Fresh – a neighbourhood store concept, Reliance Digital – a Consumer Durables and Information Technology concept, Reliance Mart - a Hyper Market concept, Reliance Trends - an apparel specialty concept, Reliance Wellness – a health, wellness & beauty concept , Reliance iStore- an Apple specialty store concept, Reliance Footprint -a footwear concept, Reliance Jewels – a jewellery concept, Reliance Time-Out- a books, music & entertainment concept, Reliance Super- a Minimart concept and Reliance AutoZone – an automotive specialty concept.

Reliance Industries Limited (RIL) Reliance Industries Limited (RIL) is India's largest private sector company on all major financial parameters with turnover of Rs. 139,269 crore (US$ 34.7 billion), cash profit of Rs. 25,205 crore (US$ 6.3 billion), net profit of Rs. 19,458 crore (US$ 4.9 billion) and net worth of Rs.81, 449 crore (US$ 20.30 billion) as of March 31, 2008.

RILis the first and only private sector company from India to feature in the Fortune Global 500 list of 'World's Largest Corporations' and ranks amongst the world's Top 200 companies in terms of profits. RIL is amongst the 30 fastest climbers ranked by Fortune. RIL also features in the Forbes Global list of world's 400 best big companies and in FT Global 500 list of world's largest companies.

Contact:
Ms. Sharmili Vashani
022- 22785550
+91 9987511205
sharmili.vashani @ ril.com

Sumi Gupta
022 – 2278 5000
+91 98676 11858
sumi.gupta @ ril.com