Three powerful online marketing tools - streaming video, customer testimonials, and SEO - generate $800,000 in leads for a New York technology company, proving that customer testimonial videos can be driven to the top of Google search results where they turn prospects into new customers.
Manhattan Beach, CA, USA, July 16, 2010 (PRESSbooth.ORG) -- For years, Techno CNC, a manufacturer of computer-controlled machines for cutting wood, plastics, and metal, gained new customers through “word-of-mouth” marketing. Satisfied customers spoke enthusiastically at trade shows about the company's routers, software, and technical support. In November of 2009, Techno CNC's marketing director, Herb Arum, decided to videotape an interview with one particularly enthusiastic customers, Tom Farmer, and place his video on the front page of the Techno CNC Website (www.TechnoCNC.com). Arum also wanted to integrate their new video throughout the company's online advertising efforts, including video-enhanced press releases, e-mail campaigns, and video SEO. Techno CNC's first-ever video-focused B2B lead generation system and video SEO campaign generated more than $800,000 in leads over a five month period. “The results have been fantastic,” said Arum. “Tom’s enthusiasm for our products has been infectious. Customers who were comparing our solutions to our competitors, have been choosing Techno CNC because we have customer testimonial videos and our competitors do not."
Vmatrix, Inc., a Los Angeles video marketing and video SEO company , did produce the narrated marketing video about Techno CNC, including the Farmer interview. They also helped Techno integrate the video into their Website, where it has become the site's most popular link. Vmatrix also drove it to the first page of Google search results for dozens of valuable keyword phrases. “When Google changed their algorithms allowing relevant videos to appear in search results along with traditional web pages, we saw an opportunity,” said Vmatrix President Gary Gabriel, a former Emmy-winning reporter at KABC-TV in Los Angeles, CA. “Companies like Techno with great customers and great products can get a fast competitive advantage in their market with video. As long as none of their competitors have figured out how to get a video on page one of Google search results, we can help them become the first."
Because there are only ten free, organic spots available on the first page of Google search results (listings that appear beneath paid ads and Google Maps), the competition is becoming fierce in many industries regarding video SEO. Companies that are the first to see their customer testimonial videos optimized for search engines are likely to retain their competitive advantage for months or years to come.
Experts agree organic search results are not the only area where smart marketers are benefiting from video SEO. Companies that have added video to their paid search ads, including Google's Adwords program, are seeing a 300% higher click through rate compared with traditional ads that do not entice prospects to click through with video. “We launched our new Plasma CNC router at the beginning of July,” said Arum of Techno CNC. “Because our Adwords campaigns entice prospects with both a video and a $1,000 discount,” we’ve seen 300% more traffic as a result."
Companies like Techno CNC that have grown on “word-of-mouth” marketing, are seeing the benefits of putting their best customers on-camera and using companies like Vmatrix to "spread the word" through video SEO.
Contact:
Sandra Roach
Vmatrix, Inc
812 Duncan Ave
Manhattan Beach, CA
888-586-2874
sandra @ vmatrixonline.com
http://www.vmatrix.com
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