Integrated Direct, a leader in direct response and interactive marketing, has officially started a new division specifically focused on Social Media Optimization.
Cranford , NJ, USA, August 11, 2010 (PRESSbooth.ORG) -- Integrated Direct, a leader in direct response and interactive marketing, has officially started a new division specifically focused on Social Media Optimization.
Chief Marketing Officer, Chris Consorte, said “We’ve always been in the Interactive space, but we never thought of ourselves as specialists in social media optimization. However, with social media now affecting sales, coupons and other direct response initiatives within organizations, it’s only natural that we dedicate more of our resources to it.”
Social Media is undoubtedly exploding, with Facebook now at over 500 million. There lies tremendous opportunity for businesses of all sizes, within various industries, to jump on-board and benefit. Consorte went on to say, “Most companies have a basic knowledge of social media, but they don’t know how to optimize their presence and campaigns so that it gets them tangible results. That’s where we come in to bridge the gap between what’s seen as “Free” advertising and real return-on-investment from marketing spend.”
Indeed, the free is what most companies embrace about social media marketing. However, it’s not really the case as people still need to do the work, which can be time-consuming, and there’s other paid-opportunities that many companies don’t take advantage of. Consorte continued, “Most of our clients, at best, have a Facebook, Twitter and LinkedIn account. Some of the bigger clients have a fan page. But that’s about the extent of it. That’s not really marketing, or social media optimization, at all. They’re not capturing the true benefit – and we quickly show them the possibilities – and more importantly, the results they can achieve. It’s good stuff.”
SocialMediaOptimizationPro.com is a property of Integrated Direct. The Integrated companies, specialists in direct and interactive marketing, were formed in 2000 and are based in Cranford, New Jersey. For more information call 866-910-5323 or visit www.socialmediaoptimizationpro.com.
Contact:
Chris Consorte
Chief Marketing Officer
Integrated Worldwide
16 South Avenue West, Suite 235
Cranford , NJ 07016
Tel: 866-910-5323
Fax: 908-325-6392
chrisc @ integrateddirect.com
http://www.integratedworldwide.com
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