Over the past two months, FatCat Strategies has helped Peppers Market & Sandwich Shop of Morrisville plan, develop, and execute the Peppers Cup 2010: The Great Sandwich Showdown.
Raleigh, NC, USA, August 12, 2010 (PRESSbooth.ORG) -- Over the past two months, FatCat Strategies has helped Peppers Market & Sandwich Shop of Morrisville plan, develop, and execute the Peppers Cup 2010: The Great Sandwich Showdown (See http://peppersmrkt.com/contest.html).
Peppers is a locally owned urban market & sandwich shop in Grace Park Development in Morrisville, NC. Though the shop hasn’t even been open for a full year yet, they have developed a loyal following of regular customers who enjoy having an alternative to the chain delis. "Everything always tastes very fresh at Peppers,” says patron Heather Gudac. “I love the in-house roasted meats – I've yet to find another sandwich shop that can beat the consistently fresh flavor of Peppers' turkey."
When Peppers owners Jess & Missy Fowler came to FatCat Strategies, they were looking for a way to promote the restaurant, but also for a way to thank their customers. FatCat Strategies suggested that they have a contest for customers to design and name a new sandwich to go on their menu. “We immediately responded to the idea,” said Jess Fowler. “We told them we wanted to sell more sandwiches, but make our customers feel appreciated and important at the same time. And FatCat listened.”
FatCat Strategies assisted in just about every aspect of the contest, besides actually making the sandwiches themselves. FatCat’s services related to the contest included:
Naming the contest
Design and branding
Development of contest structure, rules, and timeline
Creation of special contest menus and promotional posters
Promotion through traditional and social media
Contest finalists competed in a Grand Finale on Saturday, July 31st, where five local celebrity judges – including the mayor of Morrisville – scored each sandwich to determine the winner.
And the results speak for themselves:
Over 150 individual sandwich designs submitted
Over 500 sandwiches ordered off the Top 10 menu
Mention in the “Biz” section of the Triangle Business Journal
Coverage in Cary Magazine (see http://www.carymagazine.com/restaurant-row/morrisville-trippin%E2%80%99-chicken-crosses-road-victory)
* Note: See http://peppersmrkt.com/contest.html for contest information.
About FatCat Strategies, LLC:
We are a full service web design firm and internet marketing company located in Raleigh, North Carolina. We can provide your business with an entire team of creative professionals to help you develop a comprehensive marketing strategy and turn your marketing ideas into reality for less than you would pay for one full time marketing person. Our staff includes project managers, designers, writers, and web developers.
http://fatcatstrategies.com
About Peppers Market & Sandwich Shop:
At Peppers Market & Sandwich Shop, everything we do is focused on providing Fresh, Convenient & Healthful offerings presented in unique ways. We start with high quality cuts of meat, season them to perfection and roast them in our own ovens. Add unique and healthful toppings and locally made breads from the finest bakeries around and you have a sandwich to remember. Owners Jess & Missy Fowler take pride in offering an affordable option to those looking for a place to enjoy fresh and original meals.
http://peppersmrkt.com/
Contact:
Janet Mobley
Owner
FatCat Strategies, LLC
Raleigh, NC
(919) 341-4190
jmobley @ fatcatstrategies.com
http://www.FatCatStrategies.com
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