GoldenOar, Inc. adopts a Business as a Service (BaaS) model, mirroring SMB and Enterprise arch toward “metered” or Cloud-based, subscription services
San Francisco, CA, USA, October 1, 2010 (PRESSbooth.ORG) -- GoldenOar, Inc., a leader in Channel, SMB, Enterprise and Government sales, announced today its “Business as a Service” (BaaS) model.
John Ochinero, GoldenOar’s Founder & CEO stated “The movement from Capital Expense to Operational Expense (CapEx to OpEx) provided by the Cloud is catching on at every level of innovation-from business operations to technology the subscription model is highly appealing ” Ochinero continued “the largest benefactor is the ultimate customer as they realize no initial capital expense, have predictable monthly costs and enjoy service scalability .”
Ochinero was announcing GoldenOar's “Business as a Service-BaaS” model that will provide a wide range of subscription business services to the Small to Mid-Size Business (SMB) market both domestically and internationally.
Ochinero went on “In twenty-four hours a company based in Germany can have a professional San Francisco, fully staffed office, outbound telemarketing, help desk, offering compliance health care auditing, mail box filtering,targeted leads to key decision makers, pubic relations as well as legal, financial and business analytics advisers-all subscription with nearly no significant capital expense-just operational, pay as-you-go expense.”
Ochinero underscored the BaaS model “GoldenOar's job is to bring this to the SMB market and manage selected services to provide our Clients with the optimum results at the lowest possible cost.”
As founder and executive vice president of three technology companies that evolved into 9-10 figure concerns, John Ochinero's (www.johnochinero.com) career is rooted in the IT world. However, GoldenOar, Inc. has carved out a niche as “Sherpa” to Domestic start-ups and mature International companies that wish to enter the North America market. GoldenOar, Inc. coordinates government documents for doing business, sets up office presence, develops a marketing strategy including positioning analysis, prepares public relations, drafts Partner and Channel agreements, contacts customers and brings in revenue for its Clients.
Ochinero put on his technology hat by saying “nearly 80% of businesses will use Cloud applications within a few years and that it will be more of the “Private Cloud” variety as apposed to the “Public Cloud” as provided by such companies as Amazon and Google. “Pubic Clouds have some great advantages such as being on demand, cost effective and essentially homogenous, being compatible with all users” Ochinero stated “but businesses are willing to sacrifice a little bit of these benefits for the security and reliability of a trusted Provider and a Private Cloud.”
“The point is that CTO's and COO's from Enterprise Fortune 500 to the SMB are now embracing the Virtualization and Cloud concept and its only natural that this “metered” concept will port over to everything in business from operations, to professional services, to intelligence-everything” Ochinero summarized.
Research has shown that Enterprise is moving quickly to incorporate Cloud usage and the SMB market is not far behind.
The SMB market at this time is aggressively pursuing Virtualization, quickly understanding the value of having one server be fully utilized what earlier required four servers. Savings to business can be found in minimizing data center real estate, power and other resource usage. This Virtualization adoption by the SMB will evolve to Cloud usage. However, not without the guidance of their trust solution provider.
Ochinero emphasized that GoldenOar's strength is in Business Development for Domestic and International IT companies “GoldenOar's strength is in establishing a Channel Network throughout the United States of high integrity and talented vertical market Resellers as well as offering an opportunity to appropriate Clients to work with the largest online, Big Box and the dominant, two-tier distributors.” Ochinero stated “but we learned long ago that its critical that organizations entering the USA market needs to put the administrative pieces in place first in order to conduct a professional business relationship-so we took on that responsibility as well. Fortunately, in the world of subscription services, putting an operation in place is now a quantum leap ahead with regard to convenience.”
Ochinero went to the bottom-line "GoldenOar prides itself in providing services to its Clients with laser focus on what they need and when they need it-the world of readily available subscription services is allowing us to do just that."
About GoldenOar, Inc.:
GoldenOar, Inc. is a privately held corporation providing proactive sales development services to technology vendors that wish to increase their immediate and long term revenue generation network in North America. GoldenOar works with a diversified portfolio of resellers, manufacturer representatives and online partners with a targeted installed base of Fortune 1000 and vertical SMB markets (e.g. Health Care, Financial and Legal). GoldenOar's services include product positioning, strategy, sales and consultancy.
For more information visit
http://www.goldenoar.com/
About John Ochinero:
John Ochinero has founded three technology companies where he served as executive vice president of sales and marketing. Each organization reached profitable, monthly sales in the millions of USD within the first year and evolved into a 9-10 figure concerns through merger or acquisition. John has taken the lead on scores of successful marketing and sales efforts in North America. John has published numerous articles and given presentations on IT sales in North America to thousands of IT executives on three continents. Reach John directly at jochinero@goldenoar.com or (415) 290-0168 to learn more about this promotion.
Learn more about John Ochinero at LinkedIn: http://www.linkedin.com/in/johnochinero and www.johnochinero.com
Contact:
John Ochinero
GoldenOar, Inc.
182 Howard Street
San Francisco, CA 94105
415-290-0168
john @ johnochinero.com
http://www.johnochinero.com
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