Equinox to act as the company's Placement Agent to secure up to $6 Million to fund Inventory, Marketing and Advertising activities
Boca Raton, FL, USA, March 29, 2011 (PRESSbooth.ORG) -- DNA Brands, Inc., (OTCBB:DNAX) (www.dnabrandsusa.com), the makers of DNA Energy Drink®, the award-winning, best-tasting energy drink at the 2010 World Beverage Competition, DNA Beef Jerky™ and DNA Shred Stix™, has selected Equinox Securities, Inc. to facilitate the capital required to fund its expansion.
DNA Brands, Inc., a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboarding and Skateboarding has received TV and media coverage resulting in product placement at Walgreens, CVS, Race Trac and Circle-K throughout Florida. DNA was also selected as the preferred energy drink and meat snack by Anheuser Busch's Strategic Business Alliance (SBA) covering Florida.
"We have selected Equinox to help fund the next phase of our expansion because of its professionalism, track record with companies at our stage of development, superior work ethic and its dedication to finding the most favorable terms for its clients," states Darren Marks, President & CEO of DNA Brands. Marks added, "We are now achieving sufficient growth and have added enough PODS (points-of-distribution) to implement the advertising phase of our business plan, which includes the use of cable television, radio and print to a lesser degree. This funding initiative, when completed, will allow us to accomplish our goals for 2011 and beyond."
Equinox Securities, Inc., a California corporation and FINRA/SIPC member firm, was founded in 2007 and received FINRA broker approval in 2008. Equinox Securities is a global-minded full service independent broker/dealer whose sole objective is "to do it better," states Stephen Oliveira President and CEO of Equinox Securities, Inc. Oliveira added, "We are pleased with the relationship we have been able to establish with Darren and the folks at DNA Brands. We believe the quality of their products and the experience of their management team is exactly the right mix to have a great deal of success in the energy drink/snack food marketplace. As a result, we are excited to have the opportunity to help DNA Brands achieve the success they are looking for."
About DNA Brands, Inc.:
True to its actions sports roots, DNA Brands, Inc., has earned recognition through its title sponsorship of the DNA SHRED STIX STAR YAMAHA RACING TEAM where it competes on a world class level in Supercross and Motocross, reaching millions of fans. DNA Energy Drink® can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding. For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnabrandsusa.com
The DNA Beverage Corp. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=7258
Safe Harbor Forward-Looking Statement:
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.
Contact
Darren M. Marks
DNA Brands, Inc.
506 NW 77th Street
Boca Raton, FL, 33487
954-970-3826
darren @ dnaenergydrink.com
http://www.dnabrandusa.com
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