zanox marks first anniversary since being acquired byAxel Springer and Publigroupe. Online marketing company celebrates continued momentum and company growth one year after being acquired by Europe’s largest publisher
Berlin, Germany, August 14, 2008 (PRESSbooth.ORG) -- zanox, a global leader in performance-based online marketing, announced the company has experienced continued momentum and company growth since being acquired by Axel Springer, Europe’s largest publisher, and PubliGroupe, an international Swiss-based multimedia group, in May 2007. Throughout the past year, zanox has achieved numerous milestones including 55 percent company growth, global expansion, key industry partnerships and customer acquisitions, product enhancements and industry accolades.
Global Expansion and Partnerships
Headquartered in Berlin, zanox is dedicated to continually expanding its global affiliate network, which encompasses more than one million sales partners in 200 countries worldwide. In the past year, zanox has expanded its international footprint with the addition of offices in Poland and Switzerland to join the company’s existing ground presence in the United States, UK, Netherlands, Italy, Spain, France, Nordics and China. In addition, zanox has focused on growing company’s presence in the U.S. market including the hiring of Christopher Dessi, formerly of AzoogleAds, as the new Vice President of Advertiser Sales for North America. Since transitioning the company’s U.S. headquarters from Chicago to New York in order to be closer to advertisers and publishers in March 2008, zanox U.S. has recently expanded into new office space in Midtown Manhattan in New York City to accommodate the company’s growth.
“Performance-based online marketing has experienced exponential growth over the past year, and we’re thrilled to be at the forefront of the revolution,” said Christopher Dessi, Vice President of Advertiser Sales for zanox, North America. “In addition to exceptional growth on a global scale, zanox has made significant strides in the U.S. market over the past 12 months and we’re dedicated to increasing that momentum throughout 2008.”
In addition to global expansion, Axel Springer has provided zanox the opportunity to cultivate relationships with high-profile advertisers who had previously not engaged with performance-based ad networks. In November 2007, zanox introduced the Global Alliance Partnership (GAP) program, which is a unique, cooperative approach to affiliate marketing that benefits larger brand advertisers by providing transparency and global reach via GAP partnerships in more than 30 countries and 200 currencies. Since its inception, the program has been successfully implemented across the US, UK, Europe, Africa, Asia and Australia with almost 100 partnerships worldwide.
Enhanced Product Offerings and Industry Recognition
zanox has continued to deliver product innovation over the past 12 months with a commitment to continually improving the zanox platform for advertisers and publishers, including increased transparency, better visibility into SEM campaigns and more accurate reporting. In addition to launching Look@Landingpages, which enabled publishers for the first time to see exactly which keywords convert into sales, zanox also unveiled a newly designed Web site in Q4 2007 that enhanced overall usability of the company’s award-winning digital platform, including the additional of zanox.TV and availability of the site in 13 languages.
“zanox has maintained it’s commitment to driving innovation in online marketing for almost a decade with the ultimate goal of monetizing the Internet, and the investments made one year ago by Axel Springer and PubliGroupe have helped us take that commitment to a whole new level,” said Thomas Hessler, CEO of zanox. “Today we’re the only multichannel commerce provider to offer a true one-stop solution with an unparalleled global network. We’re proud of the progress we’ve made over the past year and have more exciting products and services news for publishers and advertisers in the coming months.”
Over the past year, zanox has received industry accolades including third place in the Deloitte Technology Fast 50 in October 2007 for the company’s innovation, leadership, forward-thinking strategy and annual growth of more than 100 percent, year over year. In addition, zanox was awarded the European E-Excellence Seal of Approval in 2008 for the third consecutive year and received the certificate of Finalist Recognition in the category Best Multinational Company in Europe in the 2007 International Business Awards.
Be sure to check out the zanox Web Services Contest 2008 which will award One Million Euro (roughly 1.57 million US Dollars) Venture Capital for the best business model based on the zanox Web services. Deadline for entry is September 30, 2008; open to registrants in the United States.
About zanox:
zanox is the market leader for performance-based multichannel commerce and provides a global platform for efficiently marketing products and services on the Internet. zanox´s online marketing services include affiliate marketing and search engine management as well as email marketing and customer loyalty programs.
zanox was founded in 2000 by CEOs Thomas Hessler, Heiko Rauch and Jens Hewald and employs more than 350 people. Apart from its headquarter in Berlin zanox operates offices in USA, UK, Netherlands, Italy, Spain, France, Poland, Scandinavia and China. More than 2,000 prestigious international companies across the business sectors TIMES, Travel, Retail & Shopping as well as Financial Services utilize the zanox network.
Since 2007 zanox has been part of the Axel Springer and PubliGroupe. Axel Springer is Germany’s biggest newspaper publishing house and third-largest magazine publisher. PubliGroupe AG is an independent, internationally leading marketing, sales and service group for media and advertisers, supporting these in implementing their communication and media strategies with marketing and technology services.
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